What does Max Factor stand for?
Max Factor, Sr., born Maximilian Faktorowicz, was a successful Jewish businessman, cosmetician, chemist, wigmaker. Founder of cosmetics giant Max Factor & Company, he largely developed the modern cosmetics industry and popularised the term make-up in noun form based on the verb.
Max Factor, Sr., born Maximilian Faktorowicz, was a successful Jewish businessman, cosmetician, chemist, wigmaker. Founder of cosmetics giant Max Factor & Company, he largely developed the modern cosmetics industry and popularised the term make-up in noun form based on the verb.